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<![CDATA[Efektivitas Penggunaan Media Sosial sebagai Media Promosi Wisata Umbul Ponggok, Kabupaten Klaten ]]>
<![CDATA[Wanda Fazriah Oktaviani]]>;
<![CDATA[Anna Fatchiya]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 17 No. 1 (2019): Februari 2019 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/17201926586
<![CDATA[Umbul Ponggok tourism manager conducts promotional activities through social media such as instagram and website. Managers hope that utilizing social media as a media campaign can attract public to visit. The purpose of this study is to analyze the characteristics of respondents and social media, to analyze the extent of the effectiveness of social media, also what factors influence the effectiveness of promotion. The location of this study is in Ponggok Village, Polanharjo District, Klaten Regency, Central Java with total number of respondents was 30 from website and 85 from instagram. This study uses a quantitative approach with an online questionnaire instrument and is supported by qualitative data. The results showed the majority of respondents who accessed social media of Umbul Ponggok namely women, average 21 years old as S1 students with an average expenditure of Rp 2,756,000 per month and originating from West Java / DKI Jakarta. Respondents considered information on social media was clear and complete. The use of social media is very effective at the stage of interest and desire. The factors that influence the effectiveness of promotion at interest level are income and completeness of information, in desire level are information clarity and attractiveness, while on action level are the level of income and completeness of information.]]>
<![CDATA[Hubungan Fenomena Groupthink dengan Gaya Kepemimpinan Ketua RT di Desa Cikarawang ]]>
<![CDATA[Distra Asniar]]>;
<![CDATA[Sarwititi Sarwoprasodjo]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 17 No. 1 (2019): Februari 2019 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/17201926587
<![CDATA[Neighborhood activities are a process that can be used to see the level of group members' participation, often member participation is influenced by several things, such as groupthink phenomenon and group leader leadership style. The purpose of this study was to: (1) identify groupthink causal factors in groups, (2), identify leadership styles found in neighborhood, and (3) analyze the relationship of leadership style with groupthink phenomena in groups. This study uses a quantitative approach supported by qualitative data with 30 neighborhood as respondents. The subjects of this study were neighborhood groups located in Cikarawang Village, Dramaga District, Bogor Regency. Analysis of research data using the Spearman rank correlation test. The results show that there was no relationship between the leadership style of the chair and groupthink phenomena in the neighborhood activities. This condition influences the neighborhood leader dominant leadership style is laissez faire, so it has no relation to the decline in criticism of neighborhood members in groupthink phenomena.]]>
<![CDATA[Efektivitas Strategi Promosi Produk Kopi Lokal di Rumah Kopi Ranin ]]>
<![CDATA[Muhammad Arismal Rezki]]>;
<![CDATA[Dwi Retno Hapsari]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 17 No. 1 (2019): Februari 2019 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/17201926589
<![CDATA[Ranin Coffee House is a small scale business that is engaged in selling local coffee products. This business conducts promotional activities to increase sales of its products. The purpose of this study is to identify the form of promotional strategies, analyze the effectiveness of promotional strategies, and identify the relationship between respondent characteristics and the effectiveness of promotional strategies on the dimensions of empathy, persuasion, impact, and communication. This research was used a quantitative approach in a survey of 40 respondents who were supported by qualitative data with in-depth interviews with selected respondents who mastered the research problem. The results show that brand and packaging promotion strategies, Instagram media, and personal selling are counted effective in increasing empathy, persuasion, positive impact, and communication (EPIC dimension), and not all respondent characteristics are related to the effectiveness of promotional strategies carried out by Ranin Coffee House.]]>
<![CDATA[Komunikasi Inovasi dalam Pemanfaatan Lahan Pekarangan Komunitas Petani untuk Mewujudkan Kemandirian Pangan di Era Digital ]]>
<![CDATA[Leonard Dharmawan]]>;
<![CDATA[Adi Firmansyah]]>;
<![CDATA[Tri Susanto]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 17 No. 1 (2019): Februari 2019 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/17201926590
<![CDATA[Communication innovation is a way of conveying the discovery of new ideas to the community for a social change to occur. Utilization of land is an innovation for rural areas today to achieve food independence. The objectives of this study include: 1) Knowing the adoption process for innovative land use for food resources in Doudo Village. 2) Understand how the community optimizes the yard in Doudo Village. 3) Knowing the digital media that people use in marketing their products. The study was conducted on the people of Doudo Village, Gresik Regency, East Java. From July to October 2017. This study uses descriptive and exploratory methods. Primary data taken by key informants and sources related to activities. The results show that the adoption process of innovation is initiated by change agents by mapping community leaders who have credibility, so that they can influence the community. Comparative and observability advantages are the dominant factors that influence the use of land. The types of plants planted include a) family medicinal plants, b) ornamental plants, c) protective plants, d) vegetables, and e) shade plants. The yield from planting is added value so that it can be sold to increase income. Finally, land use is carried out by community leaders and distributed to other communities.]]>
<![CDATA[Consciousness Raising dan Partisipasi Politik Suku Baduy di Era Digital (Tinjauan Awal) ]]>
<![CDATA[Mohamad Ghozali Moenawar]]>;
<![CDATA[Wahyu Budi Priatna]]>;
<![CDATA[Hudi Santoso]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 17 No. 1 (2019): Februari 2019 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/17201926591
<![CDATA[Development communication can play a role in the development of isolated rural communities from the metropolis world. The Baduy people that lives at the foot of the Kendeng Mountains in Kanekes Village, Leuwidamar District, Lebak-Rangkasbitung Regency, Banten, still maintains its customs and culture in the digital era. On the other hand, through the concept of critical awareness from Paulo Freire, the Baduy people is very likely to change towards a more dynamic condition. This study uses a qualitative method with an analytical descriptive approach, through interview techniques and library research. The results of the study indicate that consciousness raising as a process of development communication and community empowerment can be used as a tool to measure political participation in the Baduy people. Their significant involvement in the 2014 General Elections and 2017 Regional Elections (Pilkada) is proof of the Baduy people's compliance with government regulations. Even though in certain situations customary structures have the power to prohibit their people from participating in elections or regional elections.]]>
<![CDATA[Optimalisasi Smart City sebagai Media Komunikasi Pembangunan di Indonesia ]]>
<![CDATA[Maharani Imran]]>;
<![CDATA[Iwan Armawan]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 17 No. 1 (2019): Februari 2019 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/17201926592
<![CDATA[Cyber city is one of the modern city concepts based on Information and Communication Technology (ICT) which has been widely applied in big cities around the world. This is a result of the increasing need for people who want to access information and communicate easily and quickly. As part of the modern world community, Indonesia is time to apply the concept of cyber city to meet the needs of its citizens in accessing the internet more broadly and is no longer limited to certain groups. Indonesian citizens are now in the information age where everyone has the same opportunity to communicate widely both nationally and internationally. The implementation of cyber city can also help the community in utilizing the sophistication of information technology to support development. This study discusses the optimization of cyber city as a communication media for development in Indonesia. This study uses a qualitative approach. The data collection technique of the researcher uses the literature study method. Cyber city as a development communication media has an important role in supporting development in Indonesia, it needs to be improved development communication technology innovations that are easy to use and useful for the community and increase protection for people's personal data.]]>
<![CDATA[Analisis Wacana Media terhadap Pemberitaan Rencana Kebijakan Pajak e-Commerce ]]>
<![CDATA[Rostamaji Korniawan]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 17 No. 1 (2019): Februari 2019 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/17201926593
<![CDATA[This research is intended to examine how far the communication plan of the government issued tax policies for e-commerce business actors. To study it, this study uses media discourse analysis methods, especially online media, to report on the government's plan to impose e-commerce taxes. Observations were made in the period 2017 to mid-2018. From the results of observations made, the results of the study found that the government and the public were ready and supported the issuance of e-commerce tax policy. Online media which are the object of observation in research see the substance of the discourse of the news delivered in an informative and supportive manner, especially online media which also has an operational network for publishing print media. Thus it can be concluded that the communication of the government's plan regarding the implementation of e-commerce taxation whose initiation began in 2016 seems to have been done well.]]>
<![CDATA[Pemanfaatan Media Sosial dalam Sosialisasi Kesehatan Reproduksi dan Nutrisi untuk Perempuan ]]>
<![CDATA[Dwi Ajeng Widarini]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 17 No. 1 (2019): Februari 2019 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/17201926594
<![CDATA[Aisyiyah as one of the Muhammadiyah women's organizations has a means of communication through social media that aims to provide information for progressive women. The Instagram account Aisyiyah currently has 7425 followers with the amount of material posted 561. One of the materials that is the focus of socialization on reproductive health and women's nutrition. As an interactive media tool, Instagram is used to provide knowledge through means of live IG, posting photos, and polling. What is the effectiveness of using Aisyiyah's Instagram account in the dissemination of reproductive health and women's nutrition. The theory used in this study, computer mediated communication. This type of research is qualitative - descriptive with data collection carried out through interviews, observation and literature studies. The results of this study can illustrate the use of social media by Aisyiyah especially in reproductive socialization and nutrition for women.]]>
<![CDATA[Komunikasi Kota Ruang Publik Taman sebagai Pembentuk Citra Kota Hijau ]]>
<![CDATA[Mariana Rista Ananda Siregar]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 17 No. 1 (2019): Februari 2019 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/17201926595
<![CDATA[Building an image of an area now has become the concern of many local governments in shaping the image of the city or region. Place branding is part of the study of city branding which is part of an effort to plan cities in building differentiation of images and strengthening brands. Bogor City as one of the supporting cities of capital city has a lot of potential natural resources, human resources and environmental resources that support in building the city image as a Green City. This study aims to describe the efforts of the Bogor City government in building the city image as a Green City. This paper is based on several research authors with a sequential method approach using data collected through qualitative and quantitative methods. Instead of communicating with the city marketing using media publications, the City of Bogor Government prefers to build its city image in the public's mind through a landscape strategy approach in carrying out the city's primary communication. The landscape strategy carried out by the Bogor City government in building its city image is carried out by building city parks, structuring and expanding green open spaces as a city attraction that is also seen and felt by its citizens.]]>
<![CDATA[Perbandingan Efektivitas Promosi Agrowisata dengan Menggunakan Media Sosial dan Media Konvensional di Kabupaten Banyuwangi ]]>
<![CDATA[Nunung Lutfiah]]>;
<![CDATA[Pudji Muljono]]>;
<![CDATA[Cahyono Tri Wibowo]]>
<![CDATA[ Jurnal Komunikasi Pembangunan Vol. 17 No. 1 (2019): Februari 2019 ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.46937/17201926604
<![CDATA[The increasing number of social media users in Indonesia certainly provides a great opportunity to optimize social media as a communication medium. One of them is social media used as a promotional media for agricultural development, on the other hand it is not only social media that is used for media promotion. In fact, in the field many found that conventional media / traditional media are still used as promotional media. The research focused on the effectiveness of agro-tourism promotion media using social media and conventional media in Banyuwangi Regency. The research approach uses quantitative data with survey methods and uses questionnaires as a data collection tool. The sample of this study were three agro-tourism groups from three sub-districts in Banyuwangi Regency with the total number of social media users being 226 visitors and 146 visitors for conventional media users. Data were collected in May-July 2018. Data were analyzed by SPSS 22 and Mann Whitney Test descriptively. The results showed that Pvalue Svarna Agrotourism was 0.226, this value is greater than the significant value (α = 0.05) which indicates that conventional social media and media are different. Pvalue of Pb Agro Tourism is 0.003, this value is smaller than the significant value (α = 0.05) which indicates that sociald media and conventional media have no difference. While the value of Values of Steam Agro Tourism is 0.443, this value is greater than the significant value (α = 0.05) which indicates that conventional social media and media are different.]]>
